Email is the most used tool for communication at the workplace, yet also the most misunderstood.
As a content marketer at a Kuala Lumpur-based startup that operates in seven Southeast Asian countries, I used email for 90 percent of my external communication. Poorly written, unclear, misleading or ineffective emails cause not only a loss of time and productivity, but they also harm one’s reputation as it leaves a poor impression on the receiver.
I spent a lot of time reading articles about email outreach and conducted a/b testing to see which type of email is effective for…
Read more: http://www.thejakartapost.com/life/2017/09/04/5-overlooked-secrets-of-a-great-email.html