With the huge role that social media plays in our personal lives, it’s no surprise that it also has a big influence on our professional lives. Employers are increasingly using social media channels to screen potential new employees. Whether you’re an avid user of social media or not, it’s likely to play a role in your job search.
Not only are companies using social media as a way to promote externally or to do background checks on potential employees but it is also an effective tool to manage staff internally and to drive retention. Platforms such as Twitter, LinkedIn and Facebook are no longer simply places to post holiday photos and connect with old friends. They have become a way for people to present a carefully curated profile of a well-rounded professional.